Musings
I was in Los Angeles Airport and decided it was time to get my shoes shined. One of the positive things about refurbished airports in which you have to spend more and more time is that you can find life's vanishing services, such as shoe shines and book stores, next to wireless gadgets and Bally's luggage shops.
Invariably, shoe shine stands are idiosyncratic. There's one in O'Hare in Chicago in which nine guys keep up a constant cacophony, challenging their customers to provide larger tips than their compatriots receive. There was one in Pittsburgh where female flight attendants received prim lace blankets to place over their legs.
So, wandering down the concourse in LAX, I happened upon Marvin's Complimentary Shoe Shine. I thought that was perfect. Gary was on duty, with a Marvin's Complimentary Shoe Shine shirt, featuring his name sewn above the pocket. Gary greeted me and got to work. No machines here, everything done by hand. (It's disconcerting to have someone buffing away on your feet with a piece of power equipment that ought to be reserved for a '76 Buick.)
A somewhat bewildered customer sat down next to me to wait his turn, but I could see he was searching for a price list. Finally, he said to Gary, "What's the charge?"
"No charge," said Gary pointing to the two-foot high letters, "this is Marvin's Complimentary Shoe Shine. Of course, tipping is at your discretion."
I thought that "discretion" was an unusual word from Gary, but realized that this was a clearly prepared rejoinder, uttered perhaps 50 times a day. Gary did an outstanding job on my Bruno Maglis, and I gave him $10, both to thank him and to set the bar for the still uncomfortable next patron watching the transaction.
Marvin, if he exists, is a marketing genius in terms of purveying aesthetic footwear improvement. The average expenditure at his stands (I found out he has three in the airport) has to be significantly more than at those charging $3 for shoes and $5 for boots, for example. Marvin has abandoned commodity pricing in favor of an appealing brand and a belief in the fundamental kindness of human nature.
You can't do this, I suppose, for all businesses, for the same reasons that stores don't allow people to pay for their purchases and make change unsupervised. But it works for a shoe shine, because it's a minor indulgence which makes you feel better about yourself, and the difference between $3 and $8 or $10 just isn't that much. You can watch the shoe shine person working hard and you can see the results – instant gratification.
I wonder how many people undervalue what they do because they consider only the effort and time they put in, or compare themselves to the competition, rather than evaluating the improvement and improved circumstances they create for others? Perhaps if we provided people with the option to determine value for themselves, instead of assigning arbitrary units and criteria, their contribution would be greater than we'd imagine. It seems to me there are signal benefits to being better organized, or provided with solace, or being counseled, or gaining knowledge – yet the value is demeaned by the very assignment of arbitrary investment.
In other words, is a teacher's union an oxymoron?
I don't mean to suggest there is epistemology in a shoe shine. But I do know that I'd return to Marvin's Complimentary Shoe Shine every time I'm in that airport. I just like his attitude.
ORTIYKMWOYBNT-O Department
ONLY READ THIS IF YOU KNOW ME WELL OR YOU'LL BE NEEDLESSSLY TICKED-OFF DEPARTMENT
I was staying at the Pierre Hotel in New York, one of the very top-end (and elitist) hotels in the city. My then-single daughter and I went out for caviar and vodka at Pravda downtown and we both got somewhat smashed. We took a cab back to the hotel and my daughter thought it was a better idea to stay with me for the night rather than return to her roommates in their shared apartment. We both needed a good sleep. The two of us sashayed past the front desk to the elevator.
We ate together the next morning in the otherwise power-breakfast, busy restaurant. When I checked out later in the day, there was a $25 charge on my bill for a tee-shirt from the gift shop. I told the manager handling my account that it was an incorrect charge.
To my shock, he seemed rather unsympathetic and disapproving, and asked if I were sure.
"Of course I'm sure," I snapped, "I would know whether I purchased a tee-shirt in your gift shop. I'm not a tourist, you know!"
"It couldn't have been without your knowing?" he said mysteriously.
"What on earth are you referring to?!" I snarled, really upset with the discourtesy.
"Perhaps the woman......." he suggested.
Ever since, my daughter has been "the woman" who either elevated or ruined my reputation at the Pierre.