Musings
Ben Tregoe passed away a few weeks ago. He was the co-founder of Kepner-Tregoe, where I worked from 1972 to 1983, entering as a brash, immature, ambitious trainee, and emerging as a brash, ambitious, semi-mature consultant. I learned the profession on Ben's dime.
"Million Dollar Consulting" is dedicated to Ben, and it's entirely appropriate that the book is my best-seller, and one of the consulting profession's best-sellers, still going strong in the third edition 14 years after first publication. Ben had far more longevity and impact, though: He was as close to a genius as I've ever stood.
That's not to say he was an easy, nurturing guy. He could be demanding, tough, unreasonable, and stubborn (a combination, I know, we all find hard to believe). But before I even appreciated what I was experiencing—before the modern buzzwords of "life balance" and "self-mastery," "globalization," and "leveraging"—Ben provided a hothouse environment for the growth of bright, confident, talented, aggressive people.
We all traveled the world, because Ben believed from the outset that there were no geopolitical boundaries when it came to providing value. We roamed the cobblestoned streets of Frankfurt seeking beer halls, sat overlooking the Caribbean outside of Caracas eating squid cooked in its own ink, commuted regularly from Hong Kong to Kowloon on the Star Ferry to get to work.
We stood toe-to-toe with brilliance and buffoons in the executive suite, since Ben was most comfortable dealing with key people, and believed there was nothing at all strange about a former academic who owned a small business in Princeton, New Jersey entering into a partnership with a $5 million-a-year executive on Park Avenue in New York. I learned that those people were experiencing the same politics, emotionalism, uncertainty, and errors that were the front-line people, except that they were playing with a lot more money.
We advised IBM and GE and GM and Bank of America during the day, and sat around a night marveling at what we had done over a drink. We flew the world before frequent flyer programs, traveled into the backwaters of Mindanao and Columbia when terrorism was existent but unreported, and obtained audiences with global leaders and politicians because, well, we asked and never thought that we shouldn't.
Ben smoked cigars and drove a rattletrap Buick convertible (before he decided discretion was the better part of valor and compromised on a BMW after I began parking my Mercedes in the front lot). He wouldn't talk about his "research," calling it "too grand a term." He engaged in an active and fulfilling family life, and enjoyed a variety of hobbies (an exhibit of his photography was displayed at the memorial service).
Ben founded a company and launched an industry. He touched hundreds of employees, thousands of customers, and millions of people around the world through his work processes, writing, and travels.
But, mostly, he lived his life. He was 76 when he passed away, after a tough battle with cancer. He never complained, and kept reading, debating, and learning right to the end. He showed us how to live, he showed us how to die.
Lift a glass tonight to Ben Tregoe. Rest in peace.
ORTIYKMWOYBNT-O Department
ONLY READ THIS IF YOU KNOW ME WELL OR YOU'LL BE NEEDLESSSLY TICKED-OFF DEPARTMENT
Two executives from a prospect asked to visit me in Rhode Island at the same time that I received a lead from another major firm by phone. The executives arrived and I picked them up at the airport. Coincidentally, I sent a package to the other prospect just before I left the house.
I took the two executives to one of my favorite waterside restaurants, and was actually successful in engaging in small talk in that serene setting. After the main course, they asked what I thought of their company and what overall impressions I had.
I began with, "I think that Universal should be improving the brand…." when I saw a look of utter confusions on their faces. "What do you mean by 'universal'?" asked the president. I realized instantly that I had confused the names of this prospect company with the one that I had sent the package to earlier, and I could not for the life of me think of the name of the organization represented by two highly-placed people sitting across from me.
After two seconds of silence, the vice president said, "Oh, I get it, you mean that our brand, Acme, needs to be more universal, right?"
"Of course," I said. "I'm sorry, wasn't I clear about that?"
Two postscripts: My wife laughed so hard at dinner that night that the wait staff stared at us. And I got the business, a $125,000 project. Sometimes it's better to be lucky than good.