The Human Condition - Mike
A couple of weeks ago I entertained 12 people in a top restaurant in Naples, Florida. The place was filled to the gills on a Thursday, inside and outside, on two levels. They must have done three turnovers. The staff were moving like the Road Runner on speed.
We occupied two tables, in the realm of our waiter, Mike, whose domain included at least four other tables that I could see. These were wealthy people scattered about, accustomed to superb and immediate service. It was a daunting assignment.
Yet, astoundingly, Mike took his time, explained every dish on the menu—not just the specials, not just his favorites—every dish on the menu down to the sides, sauces, and soup. No condiment went undescribed, no garnish was ignored.
He fetched drinks, took our wine order, served the food (assisted by his own coterie of support personnel) and generally led us through dinner the way Toscanini led the orchestra through Beethoven's Fifth. It was a virtuoso performance, and the coda was Mike personally securing two minivan taxis for us, escorting us downstairs, and shaking hands before he closed the cab doors.
He received a $300 tip which he thought was generous and I thought was one of my better investments in the current economy.
You can't teach what Mike has, which is sheer zeal and talent for the job. You can teach the skills of taking orders, choosing wines, and coordinating help among tables, but you cannot teach enthusiasm and rapport. These are behaviors which had better be resident in the performers. That's why I've always advised clients to hire enthusiasm and teach the content of their business, not to hire content experts who aren't naturally enthusiastic, thinking either they can be taught enthusiasm or the content expertise will suffice.
I never does. If you don't believe that, just call the cable company or cell phone provider customer support line. Or listen to the announcement on American Airlines when they tell you, "We know you had your choice of carriers and are happy you have chosen us" after desultory and inattentive cabin service. They can read the words but they can't manifest the meaning.
Enthusiasm is infectious. Are you the kind of person whom others want to be around because you generate excitement and interest, no matter what your job or your calling? After working with you, would I want to work with you again, let alone give the equivalent of a $300 tip?
I'm going back to that restaurant. The food was outstanding, but I know a lot of places like that; the setting was lovely, though I've been to a lot of places like that. I'm going back and asking for Mike's station. I want others to enjoy the great time.
ONLY READ THIS IF YOU KNOW ME WELL OR YOU'LL BE NEEDLESSSLY TICKED-OFF DEPARTMENT
I attended a meeting with a new client to begin a project. I was introduced to a woman whom I had not previously met, and the two of use found ourselves in the conference room awaiting the rest of the participants.
I took my key rings our of my pocket as I often do and placed them on the table beside my pad. The alarms for the house and the car remotes make them far too bulky and I didn't have a briefcase with me. The woman glanced over and saw my name on my key ring and noted that her cousin spelled his name the same way I spell mine (my own family was poor and could only afford one "L.")
She passed me an agenda and my cuff emerged from my jacket with my initials embroidered on my bespoke shirt. "And what does the 'J' stand for?" she politely inquired, glancing down.
A few seconds later she said, "Is that your car out there in the visitor's space, with 'AJW' on the plates, as well?"
"Yes, I admitted," sensing trouble coming. "Why do you ask?"
"Well, I'm no psychologist," she replied, "but it does strike me that you're in mortal fear of forgetting who you are."