Musings
It's seven in the morning, and I'm sitting on the terrace of our suite on Nantucket where we've come for one week every year for a decade. This is one of the last of the truly unspoiled natural places I know of. Across a brick walkway and two sets of hedges is an expanse of lawn with better aesthetics and feel than any carpeting I've ever owned. White, wicker lawn chairs and statuary populate the far end, overlooking dunes and bobbing, moored sailboats. The dock extends about 50 yards into the water, owned exclusively by gulls at this hour.
To my left are massive bushes and trees shielding view from property down the beach, and to my right a distant view of the land curving out to a promontory dotted with a few houses deliberately built to look weatherworn at great expense within draconian zoning codes.
There is the silence that one only encounters in far-flung outposts on islands, a sea breeze in my face, and I'm totally alone. It is a Fitzgerald novel come to life. It is Gatsby as rejoicer and not as rogue.
But I'm here with my Mac lap top, both its bottom and mine insulated against the morning damp by some well-positioned towels. This isn't a column about another great escape (I always fear boring readers with travelogues). It is a column about technology, and how it is changing our lives without, perhaps, being truly understood in its social and economic sense.
Yesterday, a boat deposited us on a deserted beach with chairs, lunch, and umbrella, where we swam with the fishes and lived to tell about it. Just my wife and I for several hours, totally alone with a bird sanctuary to our back, the Atlantic in front of us, and a mile of beach to call our own. Yet we talked to our kids, checked on our house, and made sure that no business emergencies escaped notice with our two cell phones. (With which, presumably, we would have summoned help, had I squashed my hand any more thoroughly trying to brace the umbrella, or had the tiny fish which nipped at our legs included a barracuda.) The calls took a total of six or seven minutes out of our four hours.
For a total of about 40 minutes each day during my vacations I respond to emails and attend to the various details required to maintain a solo practice with no staff, which is how I've decided to live my life. That small investment with my lap top affords me the freedom to travel with my business, like a turtle with its shell, only much faster. I can sit here and write without using long hand, transcribing, or rewriting, and merge these documents into my monthly publishing with minimal effort. I've written nine columns and a small part of my novel here, usually before everyone's day has even begun.
Guttenberg brought learning to the masses with the invention of movable type, and Luther used that breakthrough to change the course of religious history in Europe. (Interestingly, as far as I know, the first non-religious book to be published in this manner with widespread appeal was "The Prince" by Machiavelli, putting politics right behind religion.)
Technology can destroy our lives by overwhelming us, demanding that we punch 17 buttons to program the VCR and creating endless interruptions via phones that are never shut off. Or it can add immeasurably to our enjoyment of life, by enabling us to keep in touch with distant loved ones, engage in our occupations and avocations flexibly, and compensate for our innate shortcomings. (I can't remember my own phone number, but I can remember to take my Palm Pilot with me.)
It's not either/or. I'm sitting out here in God's country with humankind's technology. And, as in all of life, everything works until the batteries run low.
The Readers Write
Dear Alan,
Thank you for writing the article in "Musings" about why people insist they're doing well when they're really not (I do, however, enjoy your entire newsletter). This article in particular hit home with me. I started my sales process consulting group in March 2002 after my wife and I moved to Las Vegas, from New Jersey, to get away from winters. I feel like I couldn't have picked a worse time to start my own consulting practice, given the economy and getting established in a new city. Even though I'll do work anywhere in the US, it is still extremely challenging right now.
I enjoyed your article for two reasons. One, it made me feel a little better that it isn't just me having troubles. Your stats about other consultants facing challenges made me feel that I am part of an overall industry problem and not just something I am doing wrong. In a perverse sort of way, this is actually good news for me. Second, I totally agree with your point about why people have to lie about how they are doing. Personally, when people ask me, I simply say that it is still very challenging and that I'm working as hard as I can to get some contracts, but it is very difficult right now. Of course, when I do this, one of two things happen. Either they relate and understand, or they think I am all doom-and-gloom and my negativity is indicating that I regretting starting my own business (which is very far from the truth). But that's how some people are.
One of my inspirations for going into consulting was your book, Million Dollar Consulting. I reflected on my past experiences and compared them to what I really wanted to do, and set out on my own. I know that this will work eventually, but it's good to know in the meantime that I am not alone in my struggles and that I'm not the only one who tells people exactly how I feel and how I'm doing. Thanks again for the inspiring words.
--Russ Lombardo
PEAK Sales Consulting
russ@peaksalesconsulting.com