How to Market, Establish A Brand, and Sell Service
From Anonymity to Credibility to Celebrity
(Kennedy Information, soft cover, large format)
The total marketing book for any professional, entrepreneur, or independent business owner. This is the next in the series originated by the incredibly popular How to Write A Proposal That's Accepted Every Time. In this work, Alan details in depth for the first time his "marketing gravity" concept, ranging from interviews, to networking, from the Internet to speaking, from pro bono work to products, and everything in between. This resource will increase your sales results while decreasing your marketing costs at the same time.
There is a CD included in the package with an hour-long presentation by Alan to over 300 consultants on acquiring business, marketing, and value-based pricing, compatible with PCs and Macs.
"Alan Weiss improved my life 12.7%, after fees and expenses, during a two-day engagement."