The Innovation Formula
How Organizations Turn Change Into Opportunity
HarperCollins: 1988, 1990
(126 pages, soft cover)
The classic book on the process of innovation, for the individual as well as the organization. Translated into German and Italian. Provides tangible, measurable means to identify, evaluate and implement innovative ideas, including the assessment of risk.
"A rational, sensible approach to making innovation a repeatable process."