"Alan Weiss is, without doubt, one of the most astute business people I've come across in the last 20 years."

Anne Miller
Author
Metaphorically Selling
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The Fallacy of the Motivational Speaker

The second of the three seminal Australian tapings, this hour deals with avoiding the "sugar donut" approach to speaking and concentrating on what buyers need (not what the speaker wants). Further extensive audience interaction and Alan's classic stories highlight this CD. Included:

  • How to be a buyer-centered speaker
  • Why provocation and controversy are important elements
  • Engaging the audience
  • Improving your delivery, impact, and value
  • The future of professional speaking

Price: $60.00 (1 CD)     Add to cart     View cart