How to Establish a Unique Brand in the Consulting Profession
(Jossey-Bass/Pfeiffer, hardcover, 210 Pages)
This is the second book in the new "The Ultimate Consultant Series" by Alan Weiss, published by Jossey-Bass/Pfeiffer. It is intended for the solo practitioner, small firm owner, and partner in a larger firm.
How to Establish a Unique Brand provides practical techniques and cost-effective approaches to create a unique position in the profession, to draw prospects to you, and to accelerate your ability to gain the credentials of, first, an authority and, second, a celebrity.
The chapters include details on creating your own specific and "umbrella" brands; writing a book; a dozen trends affecting successful branding; gaining access to the lecture circuit; ten techniques to "tweak" brands for greater allure; and much, much more.
With the author's typical use of specific examples, high humor, and thought-provoking "contrarian" tips, How to Establish A Unique Brand in the Consulting Profession takes its place beside his other seminal works, Million Dollar Consulting® and The Ultimate Consultant. No consultantís library is complete without this original work on branding.
"I got a final, signed book contract from John Wiley yesterday for my book "How to Hire A-Players: Finding the Top People for your Team-Even if You Don't Have a Recruiting Department." Thank you for the marketing material that you covered at the Consulting College; that was really the impetus for me to create a book proposal and get it out there. I followed the directions for creating a book proposal in your book How to Establish a Unique Brand in the Consulting Profession. That proposal format was extremely helpful. In writing the book itself, I have been following a writing schedule based on the writing calendar you describe in that same book, and that has helped me to crank out 6 chapters so far (out of a planned 11) in 5-6 hours per week of writing + some planning time."
"Alan Weiss should be branded as "The Consultant's Consultant"! This new book, "How to Establish A Unique Brand in the Consulting Profession," is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
Chairman and CEO
Development Dimensions International, Inc.